Independent filmmaking as a business is just like all other businesses – it is dead without its patrons and especially its investors. The fact that you can actually get by with a lot of patience and a lot of waiting around for the right break is there but it can be painstakingly cruel to most independent filmmakers.
Let us take a closer look at how your independent movie project could be put alongside a start-up company. Many independent filmmakers have good and even great ideas when it comes to film creations but the problem lies on how it gets its success after its launch. Even if the concept is great, unique and original – as almost all independent films are, most people won’t go for something that is not heard of, known or that is not patronized by someone they know.
This is true with prospective buyers or audience as well as prospective movie investors. This is how most independent filmmakers often end their quest for finding success in filmmaking.
Independent filmmakers need to continually refine their concept and make it into one that is simpler to understand and embrace by the audience and movie investors and at the same time, they need to find resources to help them through. As an independent filmmaker, you are the one approaching prospective investors who are basically new to filmmaking and from their buying standpoint, you (including your movie and movie business) are a new concept, something that they have never tried before. You are bound to find yourself having meetings spent educating and building trust which guarantees no success at most times.
Of course it isn’t always bad news for independent filmmakers. There is good news and it comes in the form of “Crowdfunding”. There are sites that allow you to explore crowdfunding, the likes of www.IndieGoGo.com. Here you will be able to toss in your movie idea to crowds online and most of them you will find to be more than happy to sponsor a movie project or two. Of course a word of caution to those interested with crowdfunding, limit your crowdfunding campaign. Remember that there are budgetary essentials aside from spending on crowdfunding – like your movie’s real budget. The beauty in crowdfunding though is that you will be able to test your movie concept and demonstrate to investors that you are able to grab interest in the marketplace.
Business still holds no definite guarantee more specifically when it comes to independent movie business. The aforementioned steps that you may be able to take however should give you a push for a start-up way to attract movie investors so utilize them wisely. You might be surprised when you find prospective movie investors giving you a try now and not having you wait longer for your break.
Claudia Marone is a producer, screenwriter, novelist and founder of this blog. She was born on March 23, 1981, in Washington, D.C.